Adventures in Marketing
AI and Predictive Analytics Imagine AI using your existing segmentations to analyze trends and predict who your next customers will be. It’s not just the basic lead scoring that cross-references engagement with demographic data, true predictive customer probabilities. It will automatically take into account successes from previous customer acquisitions and…
Have you ever worked in a company where the marketing automation system/CRM is not connected to the accounting/revenue reporting system? How’s that going for you? Unfortunately, I have…many times. When accurate revenue numbers are not tied into closed-loop marketing reporting, you focus on a totally different set of KPIs. Reporting…
The difference between internal messaging and your message to your customers is access to the information. You and your team are close to your subject matter. You know all the jargon, you know how it works and you know how it can benefit mankind. What about your clients? Are they…
I have worked in the Marketing Automation field almost since its inception. Because of this, I’ve seen the evolution of the space and all the positions and responsibilities created to support it. With this technology come the “technology experts.” What the Hell Does Racing Have Anything to do with…
For years, friends and colleagues have asked me about my experience and thoughts on marketing automation software. I’m so glad that every year, more and more companies are starting to “get it.” Especially if you’re a mid to large-sized B2B or B2C company, you need some sort of marketing automation…
In my opinion, a huge deciding factor in picking a Marketing Automation (MA) tool is your CRM. Do you even have one? How are you taking inventory of your leads, contacts and opportunities? Don’t even tell me Excel! First, assess your CRM situation. You have one? Great. You don’t have…
Since I’ve vetted marketing automation (MA) tools at least 4 times already, I’ll share my personal insights and why I chose it. So far, in the nearly 2 decades I’ve worked in marketing, I’ve had the opportunity to play with 3 MA programs, namely Infusionsoft, Marketo and Eloqua, in that…
Day 2 of my self-imposed exile, working from home. I still feel the same, just more refreshed. So far, I still wake up at the same time every morning and go through my usual routine. Without realizing it, all these years I’ve spent making this home a comfortable, livable environment…
Do you just buy and allocate corporate gifts to clients without tracking its effectiveness? In many industries corporate gifts, such as sports tickets and suites, are an integral part of their company’s marketing campaign. These gifts allow a company the means to attract lucrative clients, as well as open doors…
2 people very close to me just passed away this month. The amazing thing is that both are the antithesis of each other. My uncle Larry lived to work. He was one of the most selfless men I knew. He had never held just one job. He worked multiple shifts…