Marketing Automation & Digital Marketing Trends to Look for in 2019

AI and Predictive Analytics Imagine AI using your existing segmentations to analyze trends and predict who your next customers will be. It’s not just the basic lead scoring that cross-references engagement with demographic data, true predictive customer probabilities. It will automatically take into account successes from previous customer acquisitions and…

Chasing Nickels: The Marketing Automation and Revenue Reporting Disconnect

Have you ever worked in a company where the marketing automation system/CRM is not connected to the accounting/revenue reporting system? How’s that going for you? Unfortunately, I have…many times. When accurate revenue numbers are not tied into closed-loop marketing reporting, you focus on a totally different set of KPIs. Reporting…