Adventures in Marketing
I have worked in the Marketing Automation field almost since its inception. Because of this, I’ve seen the evolution of the space and all the positions and responsibilities created to support it. With this technology come the “technology experts.” What the Hell Does Racing Have Anything to do with…
For years, friends and colleagues have asked me about my experience and thoughts on marketing automation software. I’m so glad that every year, more and more companies are starting to “get it.” Especially if you’re a mid to large-sized B2B or B2C company, you need some sort of marketing automation…
In my opinion, a huge deciding factor in picking a Marketing Automation (MA) tool is your CRM. Do you even have one? How are you taking inventory of your leads, contacts and opportunities? Don’t even tell me Excel! First, assess your CRM situation. You have one? Great. You don’t have…
Since I’ve vetted marketing automation (MA) tools at least 4 times already, I’ll share my personal insights and why I chose it. So far, in the nearly 2 decades I’ve worked in marketing, I’ve had the opportunity to play with 3 MA programs, namely Infusionsoft, Marketo and Eloqua, in that…